As mobile browsing grows in popularity among consumers, the first club™ recognised the need for a fully responsive web design on its white label download site, thefirstclub.com. Optimized for browsing on mobile phones, tablets, laptop and desktop screens, the first club™ is ready to meet you where you are.
The new site gives consumers the ability to browse the catalogue of music, games, eBooks, audio books, software, mobile apps, and soon digital magazines from any device with a web browser. Consumers can download digital content to their computers and sync it to their mobile devices. Future releases of the responsive site will include the ability to download content directly to a mobile device. iOS devices will still require content to be downloaded and synced from a computer due to restrictions from Apple preventing any downloads outside of iTunes.
Anthony Chambers, head of Development at the first club™, says, “the Responsive Design Project is one we have been working on for a while, and we are excited to see consumers’ reactions to the upgrade. Mobile usage is a growing trend in the consumer technology industry, and we are happy to keep up with consumer needs by implementing the most cutting-edge technology.”
the first club™ prides itself on being the first worldwide digital rewards platform on the marketplace. The new responsive site presents clients of the first club™ with the opportunity to convert their digital rewards sites to the responsive format.
Denis Huré, CEO of the first club™, says, “We are excited to see our clients eager to adopt the new version of our digital download platform. Responsive Design is a huge upgrade to our mobile browsing experience, and our clients recognize the great value that presents to their customers.”
As more companies turn to digital rewards to reward their loyal customers and employees, the first club™ is privileged to have worked with some of the world’s most prestigious brands. The rewards industry is constantly changing to adapt to an evolving consumer market, and the first club™ believes that the coming year will see instant, digital rewards growing in popularity among loyalty, rewards and corporate incentive programs.