Category: Latest News

Fully Responsive Site – now live!


As mobile browsing grows in popularity among consumers, the first club™ recognised the need for a fully responsive web design on its white label download site, Optimized for browsing on mobile phones, tablets, laptop and desktop screens, the first club™ is ready to meet you where you are.
The new site gives consumers the ability to browse the catalogue of music, games, eBooks, audio books, software, mobile apps, and soon digital magazines from any device with a web browser. Consumers can download digital content to their computers and sync it to their mobile devices. Future releases of the responsive site will include the ability to download content directly to a mobile device. iOS devices will still require content to be downloaded and synced from a computer due to restrictions from Apple preventing any downloads outside of iTunes.


Anthony Chambers, head of Development at the first club™, says, “the Responsive Design Project is one we have been working on for a while, and we are excited to see consumers’ reactions to the upgrade. Mobile usage is a growing trend in the consumer technology industry, and we are happy to keep up with consumer needs by implementing the most cutting-edge technology.”


the first club™ prides itself on being the first worldwide digital rewards platform on the marketplace. The new responsive site presents clients of the first club™ with the opportunity to convert their digital rewards sites to the responsive format.


Denis Huré, CEO of the first club™, says, “We are excited to see our clients eager to adopt the new version of our digital download platform. Responsive Design is a huge upgrade to our mobile browsing experience, and our clients recognize the great value that presents to their customers.”


As more companies turn to digital rewards to reward their loyal customers and employees, the first club™ is privileged to have worked with some of the world’s most prestigious brands. The rewards industry is constantly changing to adapt to an evolving consumer market, and the first club™ believes that the coming year will see instant, digital rewards growing in popularity among loyalty, rewards and corporate incentive programs.


Bonnaroo Photo Contest Winners Announced!

We received some awesome submissions for our Bonnaroo 2013 Photo Contest! Thanks to everyone who engaged with us on Instagram and Twitter! We narrowed it down to our top 10 favorite photos from the festival!

Each winner is receiving 20 free ClubCoins for use on If you are a winner, please email us for information on receiving your prize!

Be on the lookout for future contests from the first club™!

Welcome to our inaugural the first club™ newsletter!

Get excited, because the first club™ continues to be a leader in the digital rewards space! Our improved service aims to provide more engaging content and information that is relevant to you updated with the latest digital choices daily. We will bring you news about the latest content, features, and promotions so you can get the digital content you want with your ClubCoins.  Our newsletters will inform you of newly released titles and popular choices of music, mobile phone apps, games, ebooks, audio books and more.

Learn about new features on

Our site is constantly evolving to provide advancements to your digital experience. Here are some upcoming features that you can look forward to.

  • We are continuing to globalize our mobile content to make millions of choices available to you in even more countries.
  • We will be launching digital magazines with 5,000 titles globally next month.

Find out how you can win more ClubCoins

We love to reward our customers with ClubCoins that you can use to get your favorite content for free.  Our newsletters will keep you updated on any promotions that we are currently running. To kick off our very first newsletter, we are offering 20 free ClubCoins to the top 20 photo winners of the Bonnaroo 2013 Music Festival photo contest this weekend! Like us on Facebook to enter at or follow us on Twitter @thefirstclubcom!

Going to Bonnaroo 2013? Win free ClubCoins!

Bonnaroo Music and Arts Festival in Manchester, TN is “4 of the best days ever,” according to their website. 80,000 fans camping on 700 acres of land in the middle of Tennessee to see some of their favorite artists perform live. This year boasts 150 performances, with headliners like Mumford & Sons and The Lumineers.


This will be my first Bonnaroo experience, and I’m excited to share it with you!

If you are going to the festival, we have a super exciting opportunity for you to WIN FREE CLUB COINS for use on!

Just send us your pictures of the festival. Tweet them to us (@thefirstclubcom) and include #Bonnaroo. Our favorite submission will be featured in my post-Roo blog post, and the person who submitted it will win 20 FREE ClubCoins! We’ll pick a top three to also be featured in the blog post.

Submit your photos via Twitter by Tuesday, June 18th at 9am EST to be considered. Winners will be selected and announced on Friday, June 21st.  Make your photos stand out! Include a witty caption, helpful tip, or anything to show off your Roo-knowledge.

“4 of the best days ever. 80,000 happy campers. 700 Acres of Tennessee Nature. 150 epic performances. 10+ stages of music. Several dozen comedians. An escape into Excitement. Music. Art. Discoveries. Trees. Fresh Air. Green Grass. A mini film fest. Friends (Old / New). Adventure. Overwhelming happiness. Hugging a stranger by accident. Sharing and Generosity. Bonnaroovian Dancing. Hyperbolic verbiage. System overload. The perfect bite of ice cream. Sandals. Fallovers. Chirping Birds. Flashing Lights. Food and Drink. Variety. Singing. Laughing. Short shorts. High-Fives. Rocky IV in the cinema tent at 3am. Spicy Pie. Memories. Someone dressed up like Teen Wolf. Holy Cow(!) Moments. Interesting factoids. Egg sandwiches. More music. Adventure. Deep Breaths. Big smiles. This. That. The Other. Hellos and Goodbyes and reminders of all that we have to celebrate and look forward to next year and in the future.”

-Festival description from

Any tips for a novice Bonnaroovian? Comment below or tweet to me @thefirstclubcom. And check out my lineup…let me know if there’s anyone I missed! If you can’t make it to the festival, live vicariously through me by following my tweets, and download music from some of the artists. Here’s a list of Bonnaroo artists featured in our catalog.

Your Burn and Earn Program Starts Right Here, with the first club™

Welcome to Digital Rewards 3.0, with our new site enhancements that offer more download solutions, more choice to engage customers with our growing catalogue of instant, digital content, and more opportunities to burn points and earn revenues and rewards.

We’ve recently added new features to the first club™ site, to give your customers the very best rewards redemptions that can enhance engagement with your brand, and create more opportunities to maximize promotional incentives for little cost through instant, branded rewards.

Some of enhancements you’ll find when visiting include:

CURRENCY: Club Coins, our digital currency (or use your brand’s points or miles), are displayed by category and level, making rewards more attainable and redeemable.

CONTENT: more than 40 million titles including music, games, software, mobile apps, eBooks and audio books in 12 languages to date, are available for instant download to any digital or personal device.

DESIGN: easier-to-view and navigate pages offer more content, more categories at a glance.

CUSTOMIZATION: Users can personalize their home page and select only the content they want displayed. Content can be organized or archived.

SEARCH: Improved search capabilities means users can now browse through digital content easily and quickly.

WISH LIST: a brand new function, the wish list lets users save their favourite content for download at a later time.

Our global digital delivery platform integrates directly into any existing rewards or loyalty program, so take a tour of the first club today and see how our instant branded rewards can drive revenues and increase customer satisfaction.

To receive your complimentary Club Coins to redeem from our growing catalogue of instant digital rewards, please contact us at or call +44.203.318.3103 (UK) or + 1 (805) 688-0344 (US).

Instant. Rewards. Branded.

Why Choose Instant, Branded Rewards?

At the first club™ we present a better and more effective way to offer rewards and build loyalty with your customers.

We do that by delivering relevant, digital content that is instantly gratifying to today’s consumers.

Our digital solutions can enhance loyalty, promotions, incentives and any type of rewards programs to engage consumers worldwide through attainable low-level rewards.

Our solutions are easily integrated into existing loyalty and reward programs, are cost-efficient and scalable to encourage low level reward redemption, increase customer loyalty and create additional revenues for brands.

If you would like to learn more about our range of digital rewards solutions, and how brands are successfully using the first club™, please contact us at