Category: Press Release

the first club™ is excited to announce Movie streaming to the millions of Digital Reward choices it offers on its worldwide Enterprise Loyalty platform

London, Tuesday 16th February, 2016 – the first club™, today announced the addition of Movies as new content category on its worldwide Enterprise level rewards platform. the first club™ is constantly increasing its digital reward offering to meet the needs of its Clients, and Movies will add more than 6,000 titles per country to the rapidly expanding catalogue. Content can be streamed on a range of devices, offering hours of high quality entertainment redeemed for any rewards currency. The category is currently available in the US, UK, Germany, France, Italy and Spain and will soon also be released in Ireland, Belgium and Austria. The long term goal of the first club™ is to provide massive value to benefit its Clients loyalty and corporate incentive programs and offer their customers the widest range of instant digital content redeemable to almost any device worldwide.

 

the first club™, the leading global Thank You platform, is considered one of the most innovative and advanced companies in the loyalty and rewards space, delivering millions of compelling digital rewards worldwide, including the latest music tracks, eMagazines, eBooks, audio books, software, apps and games, and with the new addition of Movies it will give Clients more options for acquisition, engagement and retention strategies to acknowledge their Customers and Employees.

 

As more companies turn to digital content to reward their top employees, the first club™ is privileged to have worked with some of the world’s most prestigious brands. The rewards industry is constantly changing in response to an evolving consumer market, and believes that the coming year will see instant, digital rewards such as Movie streaming growing in popularity among corporate incentive programs.

 

Denis Huré, its CEO says: “We have redefined the notion of Digital Rewards, and are pushing it to the next level. Films are a natural addition to our catalogue and as always we focus on getting the best catalogue available anywhere in the world. 2016 is a turning point for our company, we will add more content in more countries faster than at any time before.”

 

About TFC International, Ltd.
the first club™ is a worldwide digital content distribution solution particularly dedicated to rewards as a loyalty solution where consumers can access the very latest in digital content, including over 60 million choices in music, software, games, eBooks and Audio Books, mobile apps and now films in return for redeeming rewards instantly in multiple currencies. The solution has been specifically designed to enhance loyalty reward programs, corporate incentives and sales promotions giving unique access to the entertainment world on a global scale. TFC International, Ltd., founded in 2002, has its headquarters in the UK, with offices in the UK, France and the United States.

 

For more information, please visit our B2B site at www.thefirstclub.net, or the first club™ white label consumer site, www.thefirstclub.com.

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© 2016 TFC International Ltd. All rights reserved.

the first club™ will leverage 1% of product and employee time to improve communities around the world

London, Friday 12th February, 2016 – TFC International Ltd. announced today that through its digital rewards distribution platform, the first club™, it is honored to be among the first U.K. companies to join Pledge 1%, a corporate philanthropy movement, which launched in the U.K. this week. Founded by Atlassian, the Entrepreneurs Foundation of Colorado, Rally and Salesforce.org, Pledge 1% empowers companies to donate 1% of product, 1% of equity, 1% of profit or 1% of employee time to improve communities around the world.

the first club™, through its leadership as the first worldwide Digital Rewards Platform in the Loyalty and Employee Incentive space, is one of the first to join Pledge 1% U.K., which has more than 25 companies joining the movement at the time of launch. the first club™ is joining an impressive network of entrepreneurs and companies across the globe that have committed to philanthropic efforts through the Pledge 1% movement. By pledging 1% of its time and product, thefirstclub.com is demonstrating a commitment to philanthropic leadership that has been a commitment of its founders, Denis Huré and Jill Goldworn since inception and launch of the platform in 2009.

the first club™, a leading global Thank You Company delivers millions of compelling digital rewards branded for Clients including the latest music, movies, eMagazines, eBooks, software, apps and games for the immediate recognition of their Customers and Employees by accelerating growth of customer acquisition, engagement and retention strategies.

Comments on the News

  • “Through our rewards platform, the first club™ we enable people to get the rewards they want, when they want and delivered instantly to any device. In our mission to make it possible for Clients to engage more deeply with their Customers, we are looking forward to enable our team members to also work for the cause they are interested in. We are delighted to be part of the Pledge 1% movement and to contribute to the efforts of creating social impact on a global scale,” said Denis Huré, CEO and Co-Founder of the first club™.
  • Salesforce.org is dedicated to changing the way companies think about corporate philanthropy,” said Suzanne DiBianca, president, Salesforce.org. “Today, we’re excited that the first club™ is joining us in giving their resources back to the community. This is another great example of the power that business has to effect positive change.”
  • “We are thrilled that the first club™ has joined the Pledge 1% movement and is committed to sharing its success with the community,” said Scott Farquhar, co-founder and co-CEO, Atlassian. “Employees, customers, and the community all benefit when a company builds giving back into its DNA. It’s one of the best decisions we ever made.”
  • “We believe Pledge 1% is a great step for businesses to become a force for good in the world,” said Ryan Martens, Board Chairman EFCO & Founder/CTO, Rally, now part of CA Technologies. “We applaud the first club™ for committing a portion of their success to their community stakeholders and social impact.”

 

About TFC International, Ltd.

the first club™ is a worldwide digital content distribution solution particularly dedicated to rewards as a loyalty solution where consumers can access the very latest in digital content, including over 60 million choices in music, software, PC games, mobile content, eBooks and Audio Books, and films in return for redeeming rewards instantly in multiple currencies.  The solution has been specifically designed to enhance loyalty reward programs, corporate incentives and sales promotions giving unique access to the entertainment world on a global scale. TFC International, Ltd., founded in 2009, has its headquarters in the UK, with offices in the UK, France, Germany and the United States

For more information, please visit our B2B site at www.thefirstclub.net, or the first club™ our consumer site, www.thefirstclub.com.

 

About Pledge 1%

Pledge 1% is an effort spearheaded by Atlassian, Entrepreneurs Foundation of Colorado, Rally for Impact, Salesforce.org and Tides to accelerate their shared vision around integrating philanthropy into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product and employee time for their communities, because pledging a small portion of future success can have a huge impact on tomorrow. Pledge 1% offers companies turnkey tools and best practices, making it accessible for any company to incorporate philanthropy into their business model. To learn more or to take the pledge, please visit www.pledge1percent.org.

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Salesforce, Salesforce1 and others are among the trademarks of salesforce.com, inc.

© 2016 TFC International Ltd. All rights reserved.

Sodexo Partners with the first club to Expand Offering Worldwide

London – 5th, November 2013the first club™ a global leader in digital rewards and loyalty solutions, is expanding their partnership with Sodexo Benefits and Reward Services for their new reward platform. This partnership will provide Sodexo’s clients across the globe the ability to add millions of choices of instant digital rewards to their corporate reward and incentive offering.
Sodexo Benefits and Rewards Services provide access to a wide range of customized and innovative services that improve the quality of life of beneficiaries, including employees, students and public benefits recipients. Because they improve daily life, promote work-life balance and recognize effort, these solutions have a positive effect on employee motivation and contribute to improving the performance of companies and organizations. Instantly rewarding users with their favourite music, eBooks, audio books, apps, games, software and movies will further deepen their engagement and boost their motivation.
Denis Huré, Co-founder and CEO of the first club™ states, “We look forward to providing Sodexo clients to opportunity to add digital rewards to their incentive programs. We think it will improve the customer’s journey and deepen their engagement with the program by enabling them to access rewards instantly.”
Frederic Woitrin, International Catalogue Manager for Sodexo states, “adding digital rewards to our offer reinforces Sodexo’s capacity to provide attractive gifts to the users of our clients’ incentive and recognition programs worldwide. Digital rewards will add a new, modern user experience to Sodexo’s global capacity to manage worldwide incentive and recognition programs by allowing users to access their reward instantly.”

As more companies turn to digital rewards to reward top employees, the first club™ is privileged to have worked with some of the world’s most prestigious brands. The rewards industry is constantly changing in response to an evolving consumer market, and the first club™ is excited to stay on the cutting edge of instant rewards by adapting to consumer trends.

Fully Responsive Site – now live!

responsive

As mobile browsing grows in popularity among consumers, the first club™ recognised the need for a fully responsive web design on its white label download site, thefirstclub.com. Optimized for browsing on mobile phones, tablets, laptop and desktop screens, the first club™ is ready to meet you where you are.
The new site gives consumers the ability to browse the catalogue of music, games, eBooks, audio books, software, mobile apps, and soon digital magazines from any device with a web browser. Consumers can download digital content to their computers and sync it to their mobile devices. Future releases of the responsive site will include the ability to download content directly to a mobile device. iOS devices will still require content to be downloaded and synced from a computer due to restrictions from Apple preventing any downloads outside of iTunes.

 

Anthony Chambers, head of Development at the first club™, says, “the Responsive Design Project is one we have been working on for a while, and we are excited to see consumers’ reactions to the upgrade. Mobile usage is a growing trend in the consumer technology industry, and we are happy to keep up with consumer needs by implementing the most cutting-edge technology.”

 

the first club™ prides itself on being the first worldwide digital rewards platform on the marketplace. The new responsive site presents clients of the first club™ with the opportunity to convert their digital rewards sites to the responsive format.

 

Denis Huré, CEO of the first club™, says, “We are excited to see our clients eager to adopt the new version of our digital download platform. Responsive Design is a huge upgrade to our mobile browsing experience, and our clients recognize the great value that presents to their customers.”

 

As more companies turn to digital rewards to reward their loyal customers and employees, the first club™ is privileged to have worked with some of the world’s most prestigious brands. The rewards industry is constantly changing to adapt to an evolving consumer market, and the first club™ believes that the coming year will see instant, digital rewards growing in popularity among loyalty, rewards and corporate incentive programs.

 

ALL4ONE Racing Team Back on the Extreme Sailing Series

Paris – 09.24.13 After having taking part for the first time to the Extreme Sailing Series in 2011 in Singapore, ALL4ONE Racing Team is back on the circuit this year, where the team will take the start of the Nice Act from the 3rd till the 6th of October 2013, under the colors of the first club™ by ALL4ONE.

With Jean-Christophe Mourniac (Skipper/Helmsman) leading the team, and with whom Stephane Kandler already chose to work two years ago, the team will be formed of French multihull specialists: Stephane Christidis will be the Mainsail Traveller, Arnaud Jarlegan will trim the headsails, Julien Cressant will be the bowman and Romain Petit will call tactics.
Stephane Christidis and Julien Cressant will also have the advantage of being locals, since Nice is their hometown, and that they know really well the race course of the “Bay of Angels”.

Stephane Kandler, ALL4ONE Racing Team’s CEO: “I am very excited to come back to the Extreme Sailing Series after our first Act in Singapore in 2011. The Series is one of the top professional sailing circuits in the world and it offers a true return on investment to our sponsors. The multihull will be increasingly more prominent in regattas throughout and one example is the America’s Cup. A team such as ALL4ONE must therefore participate in this event, especially considering the great French talent in this type of boats. As it has been the case in previous sailing events where we have successfully participated, such as the America’s Cup, the Louis Vuitton Trophy and the Audi MedCup, with prestigious sponsors (Areva, Audi, Soitec, Geodis, Canal+ or adidas), I put into practice methods inspired in the corporate world to be able to maximize the return for our partners and to improve the sporting performance element.”

Jean-Christophe Mourniac, Skipper: “The Extreme Sailing Series are a very interesting circuit where the sporting level is extremely high and where very well known teams participate. Everyone races on the same boat: the Extreme 40, a very fast multihull. We are lucky enough to be able to sail close to the public and do more than 30 races in each Act. The concept is magical, the organization is highly professional, and so the result is an exceptional circuit.
This will be the second time we participate in the Extreme Sailing Series with Stephane Kandler. The common goal is to perform as best as we can in Nice with the view of entering a boat for the entire 2014 season.”

Two sponsors will support the first club™ by ALL4ONE for this act: the first club™ and ID-PROM:

Denis Huré, the first club™ CEO, Title partner:
“The Extreme Sailing Series is changing the way sailing is seen in the same way the first club is changing the way companies reward their clients around the world. We are very happy “the first club: reward the world” boat will be taking part to this competition in Nice.
Sailing is as much about these unbelievable machines than the people riding them and at “the first club” our team always aims to become first!”

Laurent Terebus, ID-PROM CEO, Official Sponsor:
“As a real estate company, ID PROM carries a dynamic image, modern and completely different from the usual professionals of our business field. It seems to us that Sailing is the best compromise to showcase the values bound to sustainable development, esthetism, fluidity, competitiveness, and Stephane Kandler, who we’ve been following since its challenge in the America’s Cup, gives us the opportunity to communicate on our vision of our business in a different way, and at the international level, by welcoming us on board for his new challenge in Nice.”

the first club™ by ALL4ONE Crew:

Jean-Christophe Mourniac, Skipper/Helmsman, joined the Tornado French Team with his brother Philippe when he was 20; they became Tornado World runner-up in 1995 and in 2000, and they also were the substitutes for the Olympics in Atlanta (1996) and in Sydney (2000). Jean-Christophe started to sail in Formula 18 from there, and finished three times World runner-up (2000, 2001 and 2002). He also sailed in multihull 60 with Alain Gautier, Michel Desjoyeaux and Loick Peyron, in Extreme 40 and in D35 (two last seasons with Alain Gautier, winner of the Vulcain Trophy in 2011). In 2007, he won the Archipelago Raid in Formula 18 (F18 world champion). In 2012 he joined Team Alinghi as tactician in Extreme 40, then in 2013 he won the Route des Princes in MOD70 with Team Gitana.

Stephane Christidis, Mainsail Traveller, (470 European Champion / 49er French Olympic representative in London 2012)

Julien Cressant, Bow, (Multihull sailor / Artemis crew member in the last America’s Cup, Open 60 Multihull Sailor, Team Origin etc.)

Arnaud Jarlegan, Headsail Trimmer, (Nacra 17 Olympic sailor, Winner of the Tour de France à la Voile 2013 with Franck Cammas, Energy Team crew member for the America’s Cup World Series, F18 world champion, Tornado sailor)

Romain Petit, Tactician, (Multihull specialist: Extreme 40, F18)

>Follow ALL4ONE Racing Team on:
www.all4onechallenge.com

>Follow the competition on the Extreme Sailing Series web site:
www.extremesailingseries.com

the first club™ launches worldwide roll-out of Film and Television content rewards through a VOD Partnership with CANALPLAY for the French Market

London and Paris – 25th, September 2012 – the first club™ (TFC), a global leader in digital rewards and loyalty solutions today announced expansion of its digital content portfolio by a new video-on-demand partnership with CANALPLAY.  This partnership will add more than 5,000 French and English language film and television choices across 23 different categories includes comedies, horror, action, adventure, and family.

The customer experience allows all members of each loyalty program powered by the first club™ solution will have access to this very large  film and television content catalogue of recent hits and cult films from CANALPLAY in France under the Film section of www.thefirstclub.com site using any Program currency.  This content is added to the millions of choices of digital media available through the first club™‘s digital rewards solution including its B2C site thefirstclub.com, as well as brand specific loyalty programs, and will be the first film catalog launched as part of the TFC overall film content strategy to work with the top VOD providers in all markets.

Denis Huré, Co-founder and CEO of the first club™ states “This partnership  with Canal+ is the first in a our planned worldwide film roll-out strategy thus continually providing the best content and value to all our Clients’ reward members.  We strive to provide diverse content which continues to be a tremendous benefit in expanding our loyalty and rewards solution across the world, and comes at a critical time when loyalty programs are looking to differentiate themselves.”

One of the biggest shifts taking place in the loyalty world today is the digitization of rewards and loyalty programs, as evidenced by a report released by the company earlier this year called Loyalty: Looking Forward. the first club™ believes that 2013 will see downloadable digital content increasingly being used by companies to promote brand loyalty and to incentivize customers to instantly redeem their rewards from any device, and any time.

the first club™ and IHG Partner to Offer Priority Club Digital Rewards Program

priority club rewards

First-in-kind program introduces instant point redemption for Internet and mobile downloads

LOS ANGELES and ATLANTA, May 30, 2012 – Starting this month, IHG (InterContinental Hotels Group), which manages the world’s largest hotel loyalty program, Priority Club® Rewards, will offer its 65 million members worldwide yet another fast and flexible way to redeem Priority Club points. Digital Rewards™ from the first club™, a global provider of instant digital rewards, is designed to engage consumers with the latest in downloadable content including music, games, and software.

The first hotel loyalty program to offer comprehensive digital rewards, IHG illustrates the industry’s move toward relevant rewards that keep guests engaged, regardless of their point accumulation. According to a Mintel survey, members were motivated by loyalty programs that provided instant and easy to redeem opportunities.

“We are a hotel loyalty program with many firsts and the new Digital Rewards offering continues this tradition,” said Don Berg, vice president, loyalty programs and partnerships, IHG. “Our innovation and partnerships are driven by recognizing what our members value most, and making it available through Priority Club Rewards before other loyalty programs.”

The Digital Rewards program has been designed by the first club™ to be readily accessible and visible through priorityclub.com, particularly to members whose past point redemption preferences indicate a likely interest in the new offering.

“We’re very excited to have developed IHG’s digital rewards redemption offering. They have embraced digital rewards as a new phase in loyalty and customer engagement, and we’re ready to help expand their existing successful rewards program to a new level,” said Jill Goldworn, President and co-founder of the first club™.

Leisure travelers, particularly families, want value from their hotel loyalty programs. Digital Rewards is a flexible option to help those with low point accumulations find an alternative point redemption option. And, all members will benefit from the fact that the Digital Rewards offers have been easily integrated with Priority Club’s existing point redemption choices.  Through the first club™’s global licensing agreements, members will have access to the most current and largest library of digital content available on the reward program market.

Some examples of the new Digital Rewards point redemption offerings include:

  • Well known songs from popular artists across genres including pop, country, alternative rock, R&B, and oldies – starting at 300 points
  • Popular games such as sports, action/adventure and puzzles – available from 800 points
  • Software for your home office, foreign language education and multimedia tools are available – starting at just over 1,100 points

By providing millions of titles of branded digital content such as eBooks, games, music and software, the first club™ creates  relevant rewards by satisfying consumers’ desire to get a product when, where and how they want it. Furthermore, research by Colloquy¹ has shown that 32 percent of respondents said the recession has influenced their participation in rewards programs.

Visit IHG’s Digital Rewards Page to browse the full catalog of music, games and more. If you are not yet a Priority Club Rewards member, the program is always free to join by calling 1-888-211-9874 or downloading our mobile app.  Start experiencing great benefits like No Point Expiration and No Blackout Dates for booking Reward Night stays, when you earn through easy, unique ways such as the Priority Club® Select VISA card.

the first club™ Expands Global Footprint and Digital Rewards Offering With New Partnerships in Russia, Mexico and Brazil

the first club™ Expands Digital Rewards Offering to Brands Through New Partnership Offices with Russia-based LMC Group, Mexico-based Digital Loyalty Rewards, and a Brazil-based partnership between Souza Aranha Marketing and Fernando L G Guimarães Publicidade 

Los Angeles, CA – 26, January 2012the first club™ (TFC), a global leader in digital rewards and loyalty solutions has announced a new partnership with three new local offices as part of the Company’s global growth strategy.  The first is Moscow-based licensing and promotions agency, LMC Group and this partnership will bring the first club™‘s digital rewards solution including its B2C site, to brands and loyalty programs in Russia while expanding the company’s presence further across Europe.

Based in Moscow, LMC Group was founded in 2004 by veterans of the loyalty marketing space and retail business industries. Fully aware of the continuing shift toward digital rewards and the mobile platform, the company offers licensing, promotional and loyalty solutions, and is the perfect partner for the first club™‘s digital rewards platform and licensing programs.

LMC Group will also represent the other services of the first club™ including licensing services, digital sales promotion campaigns, theatrical partnerships, and viral marketing campaigns.

Vladislav Us, founder of LMC Group adds: “The current economic climate demands inventive, cost effective promotions and rewards tools for businesses to draw, retain and reward customers. We want to deliver these solutions including the first club™ to Russia with the same effectiveness and creativity that the company has already brought to the European and U.S. markets.”

The Russian agency will be an especially powerful asset known as a thought leader in the loyalty sector, will aid in the  expansion ofthe first club™ in Europe while benefiting international travelers from the first club™‘s other competitive submarkets in the UK, Mexico, Continental Europe and Turkey. 

Mexico City-based Digital Loyalty Rewards was founded by veterans of the marketing and Mexican retail business industries. Taking advantage of the continuing shift toward digital rewards and the mobile platform, the company offers licensing, promotional and loyalty solutions, and is a perfect match to the first club™‘s related core services.

Digital Loyalty Rewards will also represent the other services of the first club™ including licensing services, digital sales promotion campaigns, theatrical partnerships, viral marketing campaigns and many more.

Daniel Suarez, founder of ­­­Digital Loyalty Rewards adds: “The current economic climate demands inventive, cost effective promotions and rewards tools for businesses to draw, retain and reward customers. We want to deliver these solutions including The first club™ to Mexico with the same effectiveness and creativity that TFC have brought to the European and U.S. markets.”

And our third partner office is Sao-Paulo based partnership between Souza Aranha Marketing, a consultancy firm, and Fernando L G Guimarães, a relationship marketing expert and author (Os Pilares do Relacionamento translated,”the Pillars of Relationship”), with a solid reputation throughout Brazil. Mr. Guimarães helped create and manage the Smiles Program, from Varig, currently Gol, a leading Brazilian airline, and experience managing loyalty programs with several manufacturing and FMCG companies, and serves as a board member of Abemd, Associação Brasileira de Marketing Direto (Brazilian Direct Marketing Association). Souza Aranha (www.souza-aranha.com.br) is a consultancy firm specialized in CRM representing in Brazil companies such as Salesforce.com, Miller Heiman and Direxions. Mr. Eduardo Souza Aranha, head of the consultancy firm, was also part of the team that structured the Smiles Program and is a board member of Abemd, as well. The result of this combined partnership will no doubt strengthen the first club™‘s relationships in Latin America.

Denis Huré, Co-founder and CEO of the first club™, believes these partnerships will bring tremendous value to all of the companies’ clients. “Their experience, knowledge and strong relationships with brand partners within their respective markets will be a tremendous benefit in expanding our loyalty and rewards solution across the world, and comes at a critical time when loyalty programs are looking to differentiate themselves.”

One of the biggest shifts taking place in the loyalty world today is the digitization of rewards and loyalty programs, as evidenced by a report released by the company earlier this year called Loyalty: Looking Forward.  Both the first club™ and ­­­­­­­Digital Loyalty Rewards believe that 2012 will see downloadable digital content increasingly being used by companies to promote brand loyalty and to incentivize customers to instantly redeem their rewards from any device, and any time.

the first club™ has developed a unique portal where consumers can access the very latest in digital content including over 60 million choices in apps, mp3s, PC games, mobile content, eBooks and Audio Books, and shortly movies, in return for redeeming rewards instantly.  The portal has been specifically designed to enhance loyalty reward programs, corporate incentives and sales promotions giving unique access to the entertainment world on a global scale.

Red Letter Days Launches the first club™ Digital Rewards Solution for Members

red letter days lifestyle with the first club

LONDON, June 3, 2011 – Starting this week, in partnership with the first club™, experiences specialist Red Letter Days will be offering its customers digital rewards.  the first club™ is a global provider of instant digital rewards, designed to engage consumers with millions of options of the latest in downloadable content including music, games, mobile apps, eBooks, and software offered instantly worldwide.

“We’re very excited to be expanding Red Letter Days’ offering to include digital rewards. They have embraced digital rewards as a new phase in customer engagement, and we’re ready to help enhance their programme of voucher options with additional redemption possibilities,”  said Denis Huré, CEO and co-founder of the first club™.

Relevant Rewards for today’s Digitized Consumers

In a report called Loyalty Looking Forward released earlier this year, the first club™ found that 48% percent of customers spend more with a company that offers products relevant to them.  A “relevant reward” is a product available at a time and place of the customer’s choosing, one that the customer intends to buy anyway—a current “want.” In other words: Time, Place, and Demand.  By providing millions of titles of branded digital content such as eBooks, games, music and software, the first club™ satisfies all relevant reward logistics.

Digital rewards offer Red Letter Days a flexible reward alternative to integrate into its existing offering.  Because there is no “physical” requirement, the first club™’s digital rewards can be instantly implemented into existing programme elements; adjusted to reach new targets; and measured using any existing CRM process.

According to Andy Ling, Head of Product Development at Red Letter Days, “That’s one of the most important factors about the first club™’s digital rewards. Their program is easy to implement into our existing programme, giving us a flexible cost-effective solution. Add to that, the concepts of relevancy, straight-forwardness, and attainability, and digital rewards promise to keep customers coming back to Red Letter Days.”

the first club™ currently provides the latest in digital content to brands all over the world, and its licensing agreements with music companies, publishers and game developers means that Red Letter Days members will have access to the most current and largest library of digital content that is available in the reward programme market.

To learn more about the digital rewards programme being implemented by Red Letter Days, or to speak with Denis Huré, CEO and co-founder of the first club™, please email denis@thefirstclub.com or for press inquiries, please contact Vanessa Horwell at Vanessa@thinkinkpr.com.

the first club™ Gives Insight into the Future of Loyalty Programs in New Whitepaper, “Loyalty: Looking Forward”

loyalty looking forward
Give Loyalty Program Members What They Want, When They Want It with Digital Content

Los Angeles, February 09, 2011 – Airlines, Hotels, and Retailers take notice:  the popularity of loyalty programs is growing; but so is the dissatisfaction over program benefits and rewards when it comes to the high number of points or miles necessary for redemption, and rewards that consumers recognize to be valuable.

Brands must understand this new evolution of loyalty consumer demand, and a new whitepaper from the first club™Loyalty: Looking Forward: The State of the Loyalty Industry and its Digitized, Instant Future” provides insight into the next generation of loyalty programs.  “Loyalty: Looking Forward” focuses on the challenges of low motivation at the lower spectrum of loyalty program customers.  What can brands do to prevent flight of customers who maintain low accumulations of points?  The broad answer:  provide incremental rewards that are relevant to the consumer, easily attainable, and instantly available through digital content.

68% of consumers feel that a loyalty program can strengthen their relationship with a brand, and successful rewards programs will cater to this demand for relevant offerings by providing a wide array of instantly-available digital content. “Loyalty: Looking Forward” provides specific industry data for airlines, hotels, and retailers: information that is essential to the loyalty program manager striving to prepare for the digital reward evolution.

A look inside “Loyalty: Looking Forward”:

Digital Content
48% of consumers spend more with a company whose loyalty program offers content that is relevant to them personally.  65% have purchased digital content online.  It is imperative, therefore, that brands implement programs that offer a wide array of content that is available digitally and easily.

Airlines
The modernization of airline FFPs to include digital rewards will substantially decrease airlines’ exposure to financial liability (by encouraging the incremental redemption of miles), and will resonate with consumers who clearly desire more value from their airline loyalty program.

Hotels
In today’s online deal-shopping atmosphere, consumers are less responsive to in-hotel premium services.  The days of offering elite “status” or premium service for customer loyalty are eroding.  The new day requires an offer or promise of tangible added value: 47% of consumers are motivated to join programs that provide instant gratification.

Retailers
Offering direct discounts for loyalty program members gives retailers the ability to immediately impact consumer decisions; these discount incentives, however, are easily duplicated by competitors.  The result: price wars within the segment.  Instead, companies have market expansion opportunities via loyalty programs or promotions that engage consumers.

“Loyalty: Looking Forward” provides:

–    A look at what digital content consumers are demanding.
–    Explains how digital rewards provide hotels a cost effective opportunity to match these consumer demands.
–    Explains how cross-promoting across brands through digital rewards will expand a retailer’s market and increase margins.

Featuring latest statistics and defining characteristics of various industry loyalty programs presented by the first club™, “Loyalty: Looking Forward” will help program managers grasp emerging loyalty trends and their digitized, instant future.  To download a copy of the whitepaper, please visit the whitepaper registration page, or contact Vanessa Horwell at vanessa@thinkinkpr.com for more information.