Breakage: Good or Bad for Loyalty Programs?
09 April, 2019 I by admin
In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the balance sheet. Lots of folks have reached out with questions around Breakage, and the role it plays (or should play) in loyalty program management. Let’s take a look at breakage
Great article. It seems to me the Market trend is going into the direction of No Expiry. Based on my experience, unless the Loyalty industry align Brand interests and Loyalty Members interests the long term impact of programs will be seriously impacted, and point expiry is only one area of this dis alignment. In Any relationship interests and benefits must be aligned for the long term good of this relationship