Emotional data – a void that would only make predictive analytics stronger

08 February, 2019   I   by admin

Capturing emotion-related data from a human interaction isn’t as easy as acceptance of cookies for behavioral data from a website. And until the time brands can capture it, the single view of the customer won’t be complete, writes Ritesh Gupta.   Being a step ahead of a customer in the booking funnel is like a […]

Source: www.thewisemarketer.com

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