Hanifin: Unlocking the “why” of loyalty

09 February, 2019   I   by admin

Loyalty marketers know that loyalty works – but do we understand why it works? Through research conducted by Rick Ferguson and delivered through the Loyalty Academy, we can begin to understand the clear connections between seminal research studies in behavioral science and loyalty marketing best practices put forth by the industry’s founding fathers. In his latest column, […]

Source: www.thewisemarketer.com

  • Share

Leave Your Comment