How Data Analytics is transforming Loyalty Rewards Programs

04 April, 2019   I   by admin

Loyalty programs benefit companies in terms of growth and profits, but the greatest value over time is the increased visibility into and deeper understanding of individual customer behavior. A loyalty rewards program offers a vast array of customer data. The challenge is how brands harness this data to improve their loyalty programs and offer customers […]

Source: www.thewisemarketer.com

Great Infographics explaining the powerful uses of data "Data is an ongoing process of observing, acting, and learning. It is important to improve your loyalty programs by acting on insights. Success can be measured by monitoring purchase trends, customer retention, and the impact of marketing promotions strategies." #data #AI #loyaltyprograms #customerloyalty

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