Loyalty Program Breakage: Health Measure of Program
05 February, 2019 I by admin
Proactively monitor loyalty program breakage to achieve business goals like driving repeat purchases, increasing average order and frequency of purchase. Breakage is an alarm bell for the health of your loyalty program. Here are eight tips to increase engagement with your loyalty program.
It’s all about balance where breakage is concerned, too much your CFO will be happy but your customers won’t be as loyal…what to learn is covered well in this piece #loyaltyprograms #breakage