The Space Between Viewers and Viewer Loyalty

06 March, 2019   I   by admin

Broadcast is almost by definition a one-way transaction.  Networks send, viewers receive.  Except for a handful of (admittedly noble) experiments broadcasters don’t seem to have found a way to change the dynamic of that transaction from a rich one-way to a rich two-way dialogue.  We’ll get into why that matters in a moment. There is […]

Source: www.thewisemarketer.com

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