Today’s blog post was written by our summer intern, Wassa Suttiwiriya. Wassa is an Economics and Math student at the University of Southern California.
With the growth of the computer and video game industry, it is no surprise that the sector’s consumer base has diversified and expanded to a great extent. Who are the key players of computer and video games? What types of games do they want? The 2013 Essential Facts About the Computer and Video Game Industry, authored by the Entertainment Software Association, reveals statistics on consumer demographics and trends.
- Almost 60% of Americans play video games
- The average age of game players is 30
- More than half (55%) of game players are female, and women 18 or older represent a significantly greater portion of the game-playing population (31%) than boys age 17 or younger (19%).
The best- selling video games are action, shooter, and sport games, and the best-selling computer games are role-playing, casual, and strategy games. Gamers say the top reasons they purchase a game are the quality of the graphics, an interesting storyline, a sequel to a favourite game, and word of mouth.
- The average U.S. household owns at least one dedicated game console, PC, or smartphone
- Gamers are increasingly playing on-the-go with 36% playing on their smartphone and 25% playing on their wireless device
- Sales in the digital format have increased from 20% to 40% since 2009, while those in physical format have declined respectively
The 2013 Essential Facts About the Computer and Video Game Industry is the most in-depth and targeted survey of its kind, gathering data from more than 2,000 nationally representative households.