InterContinental Hotels Group is to offer its 65 million Priority Club Rewards members a new way to redeem Priority Club points: Digital Rewards. From the First Club, a global provider of instant digital rewards, Digital Rewards is designed to provide members with the latest in downloadable content including music, games, and software. According to a Mintel survey, members are motivated by loyalty programmes that provide instant and easy ways to redeem.
The Digital Rewards offers have been integrated with Priority Club’s existing point redemption choices. Examples of the new offers include well known songs from popular artists across genres including pop, country, alternative rock, R&B, and oldies, starting at 300 points. Popular games such as sports, action/adventure and puzzles are available from 800 points. Software for members’ home offices, foreign language education and multimedia tools are also available, starting at some 1,100 points.
Original Document: The Wise Marketer
