LONDON, June 3, 2011 - Starting this week, in partnership with the first club™, experiences specialist Red Letter Days will be offering its customers digital rewards. the first club™ is a global provider of instant digital rewards, designed to engage consumers with millions of options of the latest in downloadable content including music, games, mobile apps, eBooks, and software offered instantly worldwide.
“We’re very excited to be expanding Red Letter Days’ offering to include digital rewards. They have embraced digital rewards as a new phase in customer engagement, and we’re ready to help enhance their programme of voucher options with additional redemption possibilities.” said Denis Huré, CEO and co-founder of the first club™.
Relevant Rewards for today’s Digitized Consumers
In a report called Loyalty Looking Forward released earlier this year, the first club™ found that 48% percent of customers spend more with a company that offers products relevant to them. A “relevant reward” is a product available at a time and place of the customer’s choosing, one that the customer intends to buy anyway—a current “want.” In other words: Time, Place, and Demand. By providing millions of titles of branded digital content such as eBooks, games, music and software, the first club™ satisfies all relevant reward logistics.
Digital rewards offer Red Letter Days a flexible reward alternative to integrate into its existing offering. Because there is no “physical” requirement, the first club™’s digital rewards can be instantly implemented into existing programme elements; adjusted to reach new targets; and measured using any existing CRM process.
According to Andy Ling, Head of Product Development at Red Letter Days, “That’s one of the most important factors about the first club™’s digital rewards. Their program is easy to implement into our existing programme, giving us a flexible cost-effective solution. Add to that, the concepts of relevancy, straight-forwardness, and attainability, and digital rewards promise to keep customers coming back to Red Letter Days.”
the first club™ currently provides the latest in digital content to brands all over the world, and its licensing agreements with music companies, publishers and game developers means that Red Letter Days members will have access to the most current and largest library of digital content that is available in the reward programme market.
To learn more about the digital rewards programme being implemented by Red Letter Days, or to speak with Denis Huré, CEO and co-founder of the first club™, please email denis@thefirstclub.com or for press inquiries, please contact Vanessa Horwell at Vanessa@thinkinkpr.com.
