In today’s world of communication it is becoming impossible to share information effectively without social media. Customer loyalty is tenuous and it’s important to develop strong relationships with customers using a variety of touch points.
Loyal customers are key to social platforms. It has been proven that people trust the judgment of people they follow or read about even if they have no direct relationship. People increasingly use social networks as their voice to express feelings and opinions about any service online; gathering and tracking that information can be helpful in evaluating and improving both the offer and customer service, while managing the message and promoting a business.
According to Brafton, 72% of social marketers say social content has helped them close deals. Social media marketing is important for branding, lead generation and sales and remains an important component for businesses to keep their involvement in social networking consistent and to always keep their customers up-to-date on new developments.
Get to know the first club™ and the solutions that we provide regarding social media and how our data and CRM tools can be used to improve the socialized aspects of business, increasing awareness and market presence:
-Develop deeper customer insights
-Use customer insights to improve product experience
-Manage and respond to the customer journey
-Engender customer trust and advocacy
-Empower employees to be responsive to issues as they arise
-Recover from potential issues that might occur
By using social media, you can keep track of what people are saying about your service. This info, once it is gathered, can be used to improve your service. Service updates should be communicated to the customer, as it makes them feel deeply involved and their opinions are meaningful. As a result, your customers stay loyal to your brand.