An Innovative Loyalty Tool
Today’s consumers are sophisticated about loyalty programs and demanding about their reward choices. They want more value from every dollar they spend, and when it comes to loyalty programs, they want high value rewards they can use instantly. the first club™ is the world’s biggest content cloud where you can access what you want, wherever you want it, using any device!
Want digital content? We have everything! Music, mobile phone apps eBooks, audio books, games, software and more, updated each week and available in multiple languages across the globe.
the first club™ solution gives companies the ability to increase customer loyalty and drive profitable behaviors by offering instant and relevant rewards, an operational imperative for brands looking to increase consumer spending and emotional engagement.
How can the first club™ benefit your loyalty program?
By helping your company maximize its loyalty program’s redemption rate.
“There are over 120M people in frequent flyer programs, and trillions of frequent flyer miles that never get used.” -Tech Crunch
One of the biggest hurdles for customer loyalty programs is the number of points needed for the lowest level of reward. Often, because it is such an unattainable number, consumers lose the motivation to remain loyal to a company in order to earn points. the first club™ offers millions of low-level reward options removing this barrier to redemption by providing access to exciting and worthwhile digital content to maximize any loyalty program’s redemption rate.
Adding value and flexibility to your rewards catalog
“Despite a jump from 1.3 billion to 1.8 billion total loyalty program memberships in the US between 2007 and 2009, less than 44% are actively used. These numbers suggest that the loyalty industry is maturing and companies must start focusing on adding value to their programs.” –Colloquy
Companies have loyalty programs because they create deeper engagement and incentivize customers to remain loyal to their brand, as well as encourage repeat spending. But if customers are not able to find and redeem compelling rewards within a short time after earning their first points, companies run the risk of their loyalty club members defecting to other brands. the first club™ solution gives companies the ability to offer instant engagement using low level redemption items with high perceived value, providing millions of choices of useful, engaging digital content to suit all tastes, cultures and lifestyles.
An innovative, 100% digital reward system that differentiates your program.
“Customers want choice in selecting their reward redemption. Rather than offering a single reward, choose to offer your loyalty program members millions of choices of digital content available for download instantly through the first club™ online solution. the first club™ solution will make your loyalty program stand out from the crowd.”
the first club™ Product Benefits
Instant rewards- With digital content available for as little as $1 (expressed in your virtual currency to match your loyalty program), members can have instant access to digital rewards. They can choose to redeem their points instantly or collect more credit over time to download higher value content.
Fully white label– the first club™ solutions can connect to an API to be easily integrated into any existing loyalty program and is entirely customizable to comply with all brand standards. We offer both a solution for downloading as well as a customer service portal allowing access to transaction records in real time.
Satisfaction guaranteed- With millions of items available for instant download globally – including music, games, software, mobile phone apps, eBooks and audio books – on a site that is viewable in 12 different languages. Loyalty program members will find a reward that suits their tastes, interests and available points balance.
Data collection– the first club™ customer service portal tracks every customer’s experience, in order to build a valuable database of behavioral information – an important asset for future marketing initiatives.
Cost-effective & easy-to-manage- With the first club™ 100% up-time SaaS solution, companies can offer an extensive catalog of the latest in digital rewards at the lowest price, and without the hassle of inventory, fulfillment or shipping.