Tag: digital

Mermaids Go All Out for Train Concert!

Train is sharing the spotlight with Gavin DeGraw and The Script this summer on their “Mermaids of Alcatraz” tour. The chart-topping performers of “Hey, Soul Sister” and “Drops of Jupiter” are no stranger to sharing the stage, touring with Mat Kearney & Andy Grammar in 2012 and Maroon 5 & Gavin DeGraw in 2011.

Train performing at Verizon Wireless Ampitheater in Charlotte, NC on July 30, 2013.

The tour stopped in Charlotte, NC at Verizon Wireless Ampitheater on July 30th, greeting a crowd of new and longtime fans, with the most hardcore Train enthusiasts dressed as Mermaids!

Gavin DeGraw opened up the show for his second tour with Train, but first with them as the headliner. He thrilled the crowd, performing songs that made him popular like “I Don’t Wanna Be,” and newer releases like “Best I Ever Had.” He even covered Justin Timberlake’s smash hit of the summer, “Mirrors,” doing an excellent job taking the smooth R&B and matching it to his signature slow rock style. Here’s the full setlist from DeGraw’s portion of the show:

 

Dublin-based band The Script took the stage next, pumping up the crowd with their most popular songs like “Breakeven” and “Hall of Fame.” They also performed a beautiful rendition of “If You Could See Me Now,” a song Danny O’Donoghue wrote about the coping with the passing of his father1. Here is the full setlist from The Script’s portion of the show:

 

Headlining band Train took the stage next, opening with 2003 smash hit “Calling All Angels.” They performed songs from their new album “California 37” and their 2009 hit album “Save Me, Sanfrancisco,” as well as some covers, including “Can’t Hold Us” by Macklemore and Ryan Lewis and “All You Need is Love” by the Beatles. One of the biggest hits of the night, however, came from the second encore song. Released 12 years ago, “Drops of Jupiter” continues to be a crowd favorite.

Fans were in for a big surprise when Ashley Monroe took the stage. Monroe is a country singer and Nashville native, touring with the band to perform their duet song “Bruises.” Another big surprise happened at the Charlotte show: when Pat Monahan, lead vocalist, walked through the crowd of cheering fans while singing sentimental wedding dance favorite “Marry Me,” he stopped at one particular fan and announced, “My man here has a big surprise.” The fan turned to his girlfriend and popped the question while Monahan continued his serenade. Don’t worry…she said yes!

Here is the full setlist from Train’s portion of the show:

 

If the Mermaids of Alcatraz Tour is coming to a venue near you, check it out! In the mean time, download your favorites from their setlists to get ready for the show.

Sources:

  1. [http://www.dailymail.co.uk/news/article-2183834/The-man-moved-tears-Danny-O-Donoghue-pours-heart-The-Script-s-tragic-losses-went-The-Voice-s-ex.html]

Capital One Survey Reveals Rewards Redemption on Rise; also offering Purchase Eraser

This “Black Friday,” the traditional prime holiday shopping day, nearly half of rewards card holders are not planning to hit stores or online retailers according to the latest Capital One Rewards Barometer, a quarterly survey among American consumers that focuses on how they accumulate and redeem credit card rewards. However, that doesn’t necessarily mean holiday shopping budgets are down as more than half of rewards card holders’ (58 percent) budgets remain the same as last year and 14 percent are planning to spend more this year. Credit card rewards can help supplement these holiday budgets, yet only 18 percent are taking advantage of redeeming rewards for gifts.

More than one-third of respondents said the economy has changed how they use rewards, especially women with 23 percent reporting that they now use rewards to offset essential expenses like gas and groceries. Further, this holiday season, more women plan on spending less than the prior year in comparison to men (24 percent vs. 18 percent). Thinking ahead to post-holiday shopping bills, men and women are on the same page with one-quarter planning to use their cash rewards earned from holiday shopping as a credit on their statement to offset holiday expenses.

The hustle and bustle of holiday travel is the ideal time to take advantage of rewards, but more than a quarter of those who tried to redeem rewards for travel were unable to do so with blackout dates to blame. With 24 percent of respondents still undecided as to whether they’ll plan to travel this holiday season, these blackout dates as well as rewards restrictions may prevent their last minute travel. In fact, more than half would consider traveling during peak holiday periods (e.g. within 1-2 days of Thanksgiving, Christmas and New Years), if guaranteed to be able to use rewards for their trip. Interestingly, nearly 80 percent of respondents haven’t even tried to redeem for holiday travel this year, with many saying that they thought it was too much of a hassle (28 percent) or they didn’t have enough time to plan (29 percent).

Additional trends stemming from the Rewards Barometer this quarter include:

  • Since 2011, the top three credit card rewards have been cash, gift cards and domestic airline tickets.
  • Since the spring of 2012, 40 percent of rewards card holders consistently reported they prefer a simple rewards card offering the same rate across all purchases.
  • Approximately one-third of consumers remain unaware if they are charged a fee or additional expenses when using rewards to book travel.
  • Over the last year, approximately half of rewards card holders remain unaware that they may be charged foreign transaction fees for purchases made while traveling abroad.
  • Capital One is also reminding cardholders that they can Book Now, Redeem Later. Customers can retroactively redeem rewards online and on your Smartphone within 90 days of your travel purchase with Purchase Eraser.

More about Purchase Eraser here:

Original document from The Wise Marketer.

Can Technology Really Build Customer Loyalty with Banks

by Alex Matjanec

Over the past year, banks have been using technology to create new channels of communication, with the hope of deepening consumer loyalty. As other traditional benefits are swept away, can a multichannel approach be enough keep consumers from switching?

Last month, market research firm eMarketer released a report that banking online deepens customer loyalty among banks. This research should be valuable to banks considering a J.D. Power & Associates study found that retail banking consumers are shopping and switching banks faster than ever. The main reason being life circumstances such as; divorce, unemployment or moving.

The eMarketer study also mentioned the preferred banking method for U.S. consumers was online banking (44%) for ages 18 – 54 in 2010 and second most popular for those age 55 and older. Not surprisingly, for 18 – 34 year olds branch banking was the lowest among the age groups at 20 percent. This same age group pretty much never uses mail (1%) and had the highest usage of mobile banking at 4 percent.

With so many channels of communication available, the study determined that “online banking customers are more likely than offline customers to take advantage of additional services with the same bank,” and in the end, “are less likely to switch to another bank.”

In most situations, banks can’t control what life changing events occur to their consumers, but what they can control is how members engage with the bank for their financial needs. This, for me, is the key takeaway and reason why banks will continue to shift their business to rely more on services driven by technology such as; personal financial management tools, mobile check deposits and merchant-fund rewards.

Who are Online Banking and Financial Technology Targeting?

Based on findings, we now know that Generation Y is adopting a digital form of banking quicker. Giving any bank or credit union a new opportunity to become the primary financial institution for this generation. As much as financial institutions enjoy seeing their older members engaging with these tools, they also understand that the institution that connects with Generation Y will be in the greatest position for future profits.

Can this new level of multichannel engagement create a new from of vendor lock with banks? Would you be less likely to change banks if you were managing all of your finances through their online banking platform? What do you think?

Original document from My Bank Tracker.

Building loyalty in the mobile era

by ICLP Loyalty

The world is arguably undergoing one of the greatest media transformations in history. While the internet has been an evolutionary and revolutionary step, thanks largely to Apple, the mobile device has turned into a personal computer in the consumer’s pocket – and one which is always available and always turned on – offering marketers a whole new gateway to new and stronger customer relationships, according to Garret Ippolito of MasterCard.

We live a mobile lifestyle. This lifestyle has been fueled by the near ubiquitous penetration of messaging devices. You can’t escape it. Video screens are talking to you in the elevator, when pumping petrol or riding in a city taxi. How we consume media has fundamentally changed. Marketers have been treading slowly into the mobile pool. But we are at a point where it is critical to engage customers via the mobile device, creating whole new ways to experience your loyalty programme and enhance its value.

The number of global mobile subscribers is now at least double the number of global internet users and, as mobile internet usage penetration increases, these figures are starting to converge. In Western Europe and North America, the market has already hit a 3G penetration inflection point (3G being the technology backbone upon which smart phones operate). As such, the mobile era has truly arrived. The key question, then, becomes whether or not marketers can risk others solidifying customer relationships, or should they do it themselves?

World demographics are also rapidly changing. In East Asia, up to 60% of some country’s populations are under the age of 30. In the US, the second fastest growing age segment is under 35. Much of the online usage changes we are witnessing are being driven by the younger generation (for example, Twitter, Hulu, Shop Savvy, and FourSquare). This demographic is also the most mobile savvy. On Facebook alone, there are more than 65 million active mobile users (incredibly, 1 million users commented on their friends’ status changes via mobile handsets within the first 24 hours of this feature’s launch). This is a testament to the power of the mobile channel. But no one in the loyalty arena has yet locked in their relationship with this up-and-coming, mobile-savvy demographic. This is clearly an opportunity for loyalty practitioners.

So, in venturing into the mobile realm, it is critical not to have your mobile strategy dictated by the technology itself. Many mobile strategies go astray as companies do not fully understand how their customers use their mobile devices, instead adopting tactics merely because they want to be first, because their competitors are active in the space, or because it is seen as being ‘trendy’. Rather choose a strategy and tactics that support your business goal of solidifying customer relationships.

Original document from Ulta Marketing.

The Benefits and Advantages of eBooks

by Remez Sasson

An ebook is a book in electronic format. It is downloaded to a computer, PC, Mac, laptop, PDA, tablet, smartphone or any other kind of reading device, and is read on the screen. It can have numbered pages, table of contents, pictures and graphics, exactly like a printed book.

Ebooks present many benefits and advantages, and this article shows some of them.

It is very simple and easy to purchase and download ebooks through the Internet. It is exactly like purchasing any other product. The only difference is that after payment you will either be directed to a download page or receive the download link in an email. All you have to do is click on the link and the ebook will automatically download to your computer, to a folder of your own choice.

After download you don’t have to be connected to the Internet in order to read the ebook. You can stay offline. If you wish to have it printed, it is very easy. Just click on the print button in the ebook, to print it with your home printer.

What are the benefits and advantages of ebooks?

  1. Ebooks are delivered almost instantaneously. You can purchase, download and start reading them within minutes, without leaving your chair. You don’t have to go to a bookstore to buy them, neither wait for them for days, weeks and sometimes more to arrive in the mail.
  2. No trees are required to manufacture paper for the pages of ebooks.
  3. When you need certain information, you can get it immediately, by downloading an ebook.
  4. Many ebooks are sold nowadays with bonuses, which you usually do not get with a printed book. This adds value to your purchase.
  5. Ebooks take up less space. You practically don’t need any space to store them. You don’t need a library or a room for them. You can store hundreds and thousands of ebooks on your computer or reading device.
  6. Ebooks are portable. You can carry a whole library of hundreds of books with you, on CD, in a laptop, notebook or any ebook reader, without worrying about their weight.
  7. With today’s technology you can read ebooks everywhere, on the bus, train, airplane, and while standing in line.
  8. Ebooks are more safely stored and carried from one place to another, than ordinary books. They also withstand time more than books.
  9. Ebooks can show links, for easy access to more information and related websites.
  10. Ebooks are searchable. You can easily search for any information in an ebook, instead of turning page after page.
  11. Ebooks can be interactive and contain audio, video and animations, which can enhance the message that the author is trying to convey.
  12. Since ebooks are delivered through the Internet, there are no packing and shipping expenses.
  13. Ebooks can be printable, so that if you wish to read an ebook in the traditional way, you can very inexpensively print it with your home printer or at any printing shop.
  14. Fonts in ebooks can be resized, making it easier to read for people with disabilities. With an additional software it is possible to turn some of the ebooks into audio books.
  15. Ebooks are very easy to to sell and distribute.
  16. It is very simple and easy to purchase and download an ebook. People living in big modernized cities, in a remote village in a far away country or on a small island, can equally access an ebook. It takes them the same amount of time to purchase and download an ebook, provided they have an Internet connection.
  17. It is possible to purchase an ebook 24 hours a day, every day of the year, from the comfort of your own house or office. You can purchase and download an ebook, even if you are on a vacation. All you need is a laptop, tablet. smartphone, or a reading device, and wireless Internet connection.
  18. People are already spending a lot of time in front of their computers, so why not read and ebook, instead of doing something else?

 
Nowadays, one can find ebooks about every possible subject, fiction and nonfiction, free and not free.

Considering non-fiction ebooks, such ebooks disseminate knowledge not pages, which means that it is not correct to evaluate the price of an ebook according to the number of its pages. The price should be determined by the information offered, its usefulness and its relevance, and also by the amount of practical knowledge, inspiration, motivation, tips and advice, and by the uniqueness of the information.

Original document from Success Consciousness.

© Copyright Remez Sasson

Remez Sasson teaches and writes on self-improvement, positive thinking, motivation, peace of mind, spirituality and meditation. He is the author of several books, among which are “Peace of mind in Daily Life”, “Emotional Detachment For a Better Life”, “Will Power and Self Discipline”, “Visualize and Achieve” and “Affirmations – Words with Power”.

Visit his website and find articles and books filled with inspiration, motivation and practical advice and guidance.
Website: www.SuccessConsciousness.com
Books: www.successconsciousness.com/ebooks_and_books.htm

Brands must embrace digital to remain relevant

by Tim Peterson

To maintain their relevance, brands must adapt to the unprecedented rate at which consumers are using technology, said Bonin Bough, global director of digital and social media at PepsiCo, on March 23.

Bough, delivering the keynote address at The Social Consumer: Case Studies and Roundtables 2011 event in New York, said marketers must recognize the importance of technologies such as mobile and social media in consumers’ lives and reflect that with their brands.

“Digital is at the heart of our consumers, and it needs to be at the heart of our brand,” he said. “Organizations have failed to adapt to change, and what we’re facing is a gap between where society is digitally and where organizations are.”

Bough added that marketers must close that gap by not being afraid to experiment  with digital channels for consumer engagement.

“When you look at the companies that are winning, the ones that are winning have an iterative mindset,” he said, adding that PepsiCo’s senior leadership has recognized the need for this transformation.

For example, Bough said that the Pepsi Loot app, gave the company an understanding of consumer foot traffic while rewarding consumers who checked in at participating locations. The company relayed that information to participating outlets, and offered deals on days when there was slow foot traffic, he said.

“I think digital fitness means the ability to adapt to changes in the digital environment, and the way you get digitally fit is the same way you get physically fit,” said Bough. “It takes training. It takes rigor. It takes commitment. It takes pushing yourself past the point of where you want to say no.”

Original document from Direct Marketing News.

The future of hotel loyalty programs

Airlines, Hotels, and Retailers take notice:  the popularity of loyalty programs is growing; but so is the dissatisfaction over program benefits and rewards when it comes to the high number of points or miles necessary for redemption, and rewards that consumers recognize to be valuable.

Brands must understand this new evolution of loyalty consumer demand, and a new whitepaper from the first club™Loyalty: Looking Forward: The State of the Loyalty Industry and its Digitized, Instant Future” provides insight into the next generation of loyalty programs. “Loyalty: Looking Forward” focuses on the challenges of low motivation at the lower spectrum of loyalty program customers.  What can brands do to prevent flight of customers who maintain low accumulations of points?  The broad answer:  provide incremental rewards that are relevant to the consumer, easily attainable, and instantly available through digital content.

68% of consumers feel that a loyalty program can strengthen their relationship with a brand, and successful rewards programs will cater to this demand for relevant offerings by providing a wide array of instantly-available digital content. “Loyalty: Looking Forward” provides specific industry data for airlines, hotels, and retailers: information that is essential to the loyalty program manager striving to prepare for the digital reward evolution.

A look inside “Loyalty: Looking Forward”:

Digital Content

48% of consumers spend more with a company whose loyalty program offers content that is relevant to them personally.  65% have purchased digital content online.  It is imperative, therefore, that brands implement programs that offer a wide array of content that is available digitally and easily.

Airlines

The modernization of airline FFPs to include digital rewards will substantially decrease airlines’ exposure to financial liability (by encouraging the incremental redemption of miles), and will resonate with consumers who clearly desire more value from their airline loyalty program.

Hotels

In today’s online deal-shopping atmosphere, consumers are less responsive to in-hotel premium services.  The days of offering elite “status” or premium service for customer loyalty are eroding.  The new day requires an offer or promise of tangible added value: 47% of consumers are motivated to join programs that provide instant gratification.

Retailers

Offering direct discounts for loyalty program members gives retailers the ability to immediately impact consumer decisions; these discount incentives, however, are easily duplicated by competitors.  The result: price wars within the segment.  Instead, companies have market expansion opportunities via loyalty programs or promotions that engage consumers.

Loyalty: Looking Forward” provides:

  • A look at what digital content consumers are demanding.
  • Explains how digital rewards provide hotels a cost effective opportunity to match these consumer demands.
  • Explains how cross-promoting across brands through digital rewards will expand a retailer’s market and increase margins.

 
Featuring latest statistics and defining characteristics of various industry loyalty programs presented by the first club™, “Loyalty: Looking Forward” will help program managers grasp emerging loyalty trends and their digitized, instant future.

Original document from Exebit.

Zynga Unveils Rewards Program

by Antony Bruno

Social game powerhouse Zynga officially debuted its rewards program for all games on its platform today, allowing users to earn credits that can be spent on virtual goods.

Called RewardVille (sticking with the naming convention behind such hits as CityVille and FarmVille), the platform lets players earn zCoins and zPoints for playing the company’s various games. The more users play, the more they earn. The zCoins can them be redeemed in RewardsVille for exclusive items that can be applied to any Zynga game. So users could earn the points playing FrontierVille but spend them in Mafia Wars.

Earning more zPoints unlocks new types of virtual content to buy. The whole program is designed to encourage users to play more games longer.

Virtual goods have become a big business. Snoop Dogg, for instance, earned $200,000 selling branded virtual goods like t-shirts and jewelry in games like WeeWorld, Gaia Online, Zwinky and others. Dr. Dre in December partnered with Zynga to provide branded headphones, weapons and cars in Mafia Wars, in which he also allowed users to stream his new single “Kush.”

Collectively, Zynga’s games attract 200 million users.

Original document from Billboard.

InterContinental Hotels Group Pushes for younger loyalty members with Online Trivia Game

by Brian Quinton

On the heels of launching a pilot program with a platform that lets users win rewards for checking in to its hotels via location-based services, InterContinental Hotels Group has enhanced its Priority Club rewards program with a travel trivia game that lets registered members win extra points in daily and weekly contests. The introduction of game play into loyalty programs is a growing strategy with marketers spending more time thinking like gamers when developing or updating their programs.

Priority Club members can enter their account number and PIN to play “Win It in a Minute”. Once logged in, they will be asked five questions related to travel destinations and be given 12 seconds to answer each one. The top 50 scores each weekday—determined by both the correctness and speed of the answers—will win 5,000 Priority Club points.

The top 100 scores each week, calculated from each player’s daily performance, will earn 15,000 Priority reward points. The contest launched on January 24, 2011 and will run until April 15.

IHG said the game is the first online daily contest to offer reward points to loyalty club members. The game is open only to Priority Club members located in the U.S., U.K. and Canada.

The introduction of a game play promotion to its loyalty program holds the promise of attracting younger members to Priority Club, said Don Berg, vice president of loyalty programs at IHG, whose portfolio of properties includes InterContinental Hotels & Resorts, Holiday Inn Hotels and Resorts and Holiday Inn Express among other brands.

“We’ve been thinking about gaming for quite a while,” he said. “In the hotel industry, loyalty program members tend to be in the mid-40s range, and we are constantly seeking ways to establish engagement with newer, IHG-specific questions such as how many properties they younger members, who have a great affinity for online gaming in general. At the same time, the game also appeals to our bread-and-butter members’ love of travel.”

Original document from Highbeam Business.