Tag: ihg

IHG commits to free internet for all loyalty members worldwide; renaming Priority Club Rewards to IHG Rewards Club

IHG (InterContinental Hotels Group) has announced that it will be providing free internet to all its 71m loyalty program members, worldwide. The announcement comes as IHG reveals the results of a global online survey which show that nearly half of adults (43%) would choose not to stay in a hotel that charged for internet.

IHG will offer free internet in all hotels to all loyalty program members, globally – whether they stay the night or come in for a coffee or an impromptu meeting. It will benefit millions of guests globally as IHG has the most rooms and is in more countries than any one of the other four largest hotel companies in the world. This will start from July 2013 for Elite members and extend to all members during 2014.

The move comes as IHG announces that it will be enhancing and renaming its industry-leading loyalty program Priority Club Rewards as IHG Rewards Club in July and introducing a range of new benefits for members.

Internet access is increasingly important to hotel guests and a key consideration when planning their hotel stays. New research commissioned by IHG reveals that:

  • 43% of adults surveyed said that they would choose not to stay in a hotel that charged for internet.
  • 23% of respondents said that free internet in rooms and throughout the hotel is the most important amenity when staying in a hotel for business, compared to 7% who chose room service.
  • Travellers from China placed the most importance on online connectivity – with nearly half (47%) listing it as the most important thing to them when staying in a hotel for business, followed by those from Russia (26%), the US (23%) and India (22%).
  • Travellers from the UK (18%) and the US (14%) both listed paying for internet as the second most annoying thing when staying at a hotel after noisy guests (22% and 24% respectively).
  • Globally, more female respondents (14%) say free internet throughout the hotel is most important to them when staying for leisure, compared to 2% who listed having an in-room hairdryer.

From July, new benefits will include:

  • free internet to all Elite status members from July 2013 and extending to all members during 2014;
  • the ability to earn Elite status faster by staying in three or more of IHG’s hotel brands;
  • Reward Nights will count toward earning Elite status; and
  • Platinum Elite members’ “extra” nights will roll over toward maintaining their status in their next membership year

Original document from Colloquy.

InterContinental Hotels Group Pushes for younger loyalty members with Online Trivia Game

by Brian Quinton

On the heels of launching a pilot program with a platform that lets users win rewards for checking in to its hotels via location-based services, InterContinental Hotels Group has enhanced its Priority Club rewards program with a travel trivia game that lets registered members win extra points in daily and weekly contests. The introduction of game play into loyalty programs is a growing strategy with marketers spending more time thinking like gamers when developing or updating their programs.

Priority Club members can enter their account number and PIN to play “Win It in a Minute”. Once logged in, they will be asked five questions related to travel destinations and be given 12 seconds to answer each one. The top 50 scores each weekday—determined by both the correctness and speed of the answers—will win 5,000 Priority Club points.

The top 100 scores each week, calculated from each player’s daily performance, will earn 15,000 Priority reward points. The contest launched on January 24, 2011 and will run until April 15.

IHG said the game is the first online daily contest to offer reward points to loyalty club members. The game is open only to Priority Club members located in the U.S., U.K. and Canada.

The introduction of a game play promotion to its loyalty program holds the promise of attracting younger members to Priority Club, said Don Berg, vice president of loyalty programs at IHG, whose portfolio of properties includes InterContinental Hotels & Resorts, Holiday Inn Hotels and Resorts and Holiday Inn Express among other brands.

“We’ve been thinking about gaming for quite a while,” he said. “In the hotel industry, loyalty program members tend to be in the mid-40s range, and we are constantly seeking ways to establish engagement with newer, IHG-specific questions such as how many properties they younger members, who have a great affinity for online gaming in general. At the same time, the game also appeals to our bread-and-butter members’ love of travel.”

Original document from Highbeam Business.